What is email Marketing?

In the growing world, businesses are growing with the help of the internet. Currently, everyone wants to increase their business. To increase business, it is more important to grow their business with the help of the internet. Everyone wants to earn money online. How to earn money online, there are many methods that help to start online earning. These methods are marketing, online trading freelancing blogging YouTube, etc. Email marketing is very important to grow business and online earning. Everyone used marketing to spread his business.

Email marketing is used very Vastly these days to promote their products and brands globally. If anyone wants to promote his business with email marketing, he should have knowledge about what is email marketing how it works. In this article, we will discuss in detail email marketing and its working procedures.

Email marketing

It is a marketing method to promote brands and products to people. Email marketing is a process in which commercial emails are sent to many people at one time. This email contains information about the sender’s product brand and other requests about their business. For this purpose, the sender needs a list of the email addresses of the users.

To send mail many tools are used to send mail at one time to many people. Email marketing is a powerful and very effective tool to promote and sell businesses and products. Email marketing is very famous among digital marketers, educational agencies, financial agencies, etc. the people who want to earn online will surely use this method.

History of email marketing

The year 1971 is the year in which the first email was sent. the message in the email was just a string of letters and numbers. This email is sent by a computer engineer named Ray Tomlinson.

The very first commercial message was sent by a marketing manager in 1978. Marketing manager named Gary Thuerk; he was a manager in Digital Equipment Corp. Gary sent an email about the information about their new product. At that time his email list contains only 400 email addresses. But this email results in $13 million in sales at that time. So, email marketing is very powerful from its first message.

Types of email marketing

Email marking is just the sending of commercial messages to a bulk of email addresses simultaneously. In email marketing, different types of emails are sent. ten types of emails are generally sent in email marketing.

Welcome emails

As the name indicates these mails are the first step to creating a relationship with the person. These emails contain information about the company and the expertise of that company. In this type of mails, no information and links are shared with the users. For better results of email marketing, it is very important that the email should be open and should have a better click-through rate.

When someone contacts persons through emails marketing there is only a 25 % chance to buy something and 50% qualified but don’t purchase or buy the product. Welcome emails have a better click-through rate which builds the relationship between the user and the company.

Newsletter email

The mails which inform the people about the latest news, new product, updates in the company, productivity, capability, expertise of the company these types emails known as newsletter emails. This type of mails comes with the package or the time period like weekly, monthly updates about the company or products.

If someone starts a newsletter email, he should decide the goal that he wants to hit. This email has only one motive which is to increase the reach of the business and company. Newsletters’ emails build a belief in the company by their subscribers. Most newsletter emails are shared by the subscribers to their friends’ relatives and like-minded. By the sharing, it is very useful to the sender to increase the reach of the company.

Newsletter emails are also used to update their subscribers about their company and products. A particular person joins your list only for the products which value in their life so, it is very important to send only that type of mails which provides some values in subscribers life. For example, law updates are very important for us.

Dedicated emails

The emails which contain information and details about only one offer are known as dedicated emails. With the information only about one product, these emails are also known as stand-alone emails. The only motive of the sender is to just information about his particular offer to his entire email list. These mails divert the subscribers towards the landing pages. These emails generally contain little information and a landing page link attached with the email.

Such kinds of emails are very easy to send and measure. A sender can easily measure the CTR of the emails y just checking the landing page view. These emails are very focused on one offer, event, etc. For example, these days many peoples are selling their products digitally. They only send an email with little information and attach a link in the mail that redirects the subscriber to their landing page or website page. on landing page and website page the share detail of their product, course. These emails are containing very low investments.

Lead Nurturing Emails

These are the emails that come in the series of emails and these emails contain always full knowledge and very useful content. When we set up a lead nurturing email these emails become automated as per the schedule. In these types of emails after the setup, all the works become automatic. After that no need to check again and again. Once the campaign starts its always does work for you, it’s a very effective type of email.

The targets hitting of these emails are very effective because it contains a series of emails which allows making bonding between subscribers and the sender. These emails provide good results than other types of emails.

Sponsorship Emails

 These mails are used to reach different audiences with the help of ads and paid media strategies. In these emails, particularly shares his information with a vendor which promotes this information. The vendor promotes or shares the information with the help of ads and paid media. The advantages of the sponsored emails are it hists only the people who are interested in that type of product. So this type of email is very useful to generate income.

Transactional Emails

These are the emails that we can revive when we sign up or register on any website. This email contains information about login details passwords and other details. This email is sent by an individual and it provides information about commercial transactions and any other action performed by the person. The emails which we receive while we change or make a request to change the passwords. Some examples of transactional emails are:- Subscription confirmation, notification emails like order placing, updates, and tracking emails, etc.

For example, we register for a webinar after the registration we receive a mail with thanks and a link to join that webinar that type of emails are transactional emails. Other examples are massages from e-commerce sites.

Re-Engagement Emails

In case when some of the members in our email list are inactive for a long time. At that time re-engagement emails are sent to the inactive subscribers. The best method of this email is to ask for feedback from the subscriber. In this way, some thoughts are developed in the subscriber’s mind. To turn an inactive member into a profitable customer is much easier than making a new subscriber.

Brand story Emails

These are the emails that contain the story of the brand and the product. Stories make a good emotional effect on the subscribers. For this, if you have a story behind the creation of the brand then share that story with your subscribers. This email is very helpful to get the attention of the subscribers.

For example, all the ads run this day shows a story behind the brand and products. For example, Sip and mutual funds are promoted by many cricketers in India. The ad makers always make a story for the ad. This story is liked by the user and the start investing in Sip and Mutual fund. Same this way Brand story email works on the emotions of the subscribers.

Video Emails

The emails contain videos for the subscribers. This video may be informed of the product and company expertise etc. videos are more convertible than the text mails, the reason is that videos are more under stable than the text message. This mail is more like Brand story emails. For example, if anyone shows a video about a product or brand people easily belies on the video and buy that product. Video emails are a very effective email type, it easily increases the income of the sender.

Working on email marketing

Email marketing is the direct or indirect information to the mail receiver about the product, business, and courses. These days most people use email marketing for affiliate marketing. In email marketing first step is to create an email list. After that information and landing pages are created. Most of the emails contain links to the landing pages on which complete information about products and businesses is available.

Links and short messages are sent by emails to the people on the email list. When the mail receiver opens the mails, they find the information and follow the instructions and join or purchase the products. In this way, email marketing is working.

Examples of Email marketing

1. For example, when we purchase any product from the websites like Amazon, Flipkart, etc. We use our emails to purchase or register on that website. After a few days, we continue to receive emails about the new products and many offers related to the different products. This is known as email marketing.
2. When we go to any website mostly, we find buttons like subscribe, more updates and register, etc. We use our mail to register and subscribe to that website. These emails are saved in the system of the company. After that, we receive many emails about the new products and information about that company.

Like financial agencies, institutional agencies continuously sends emails to us about their offers and course. This is known as email marketing.

What is an Email List?

The collection of the emails is known as the Email List. This list is created by blogs, websites, and many other resources. An email list is very important these days for email marketing. There are many tools and websites which provide the email list. These email lists should be genuine for the better results of email marketing.

How to build an email list

These days there are many methods to build email likes blogs, websites, forums, etc. For example, in blog websites people comment on the post for this they have to fill in details like emails addresses. In this way, this address is saved to the website, in this way they build their email list. Many other websites use to subscribe and join buttons to build their email list. These are some effective ways to build an email list. Many tools also provide an email list with money.

Advantages of email marketing: –

Email marketing is a very effective method to generate income these days. Email marketing is mostly used by affiliate marketers, finance agencies, educational institutes. There ate many benefits of email marketing.

1. These days marketing is very costlier. Email marketing is available at a lower cost than the other methods of marketing.
2. Email marketing helps to reach an engaged audience. This is the only method of marketing that is accepted by all people.
3. This method of marketing helps to target the specified audience which is only interested in that product or brand.
4. Email marketing helps to generate good revenue.
5. This method is so simple and very easy to start.
6. The progress the email marketing is very easy to measure. There are many tools that simply track email marketing response and CTR.
7. Emails are very easy to share so, email markings are very effective to reach a number of people.
8. In email marketing, a message is sent to thousands of people simultaneously. Which helps to reach a global audience.
9. Email marketing has instant results.

This is all about email marketing. We hope you understand the concept of email marketing very well. If you have any doubts or suggestions, please feel free to comment on us.