9 Difference between Advertising and Publicity

Advertising and publicity are two tools which are used to increase sales or introduce new products of the company. Both these words create confusion, many of us thinking both the terms are the same. Advertising is a marketing and promotional tool which is used to provide information about the products and the services of the company. It is a paid method to promote the products. On the other hand, publicity is a free method to spread awareness about the products and services of the company. Publicity is always done by the third parties.

Increase in sales leads to generating revenue and profit. Both these tools advertising and publicity are very helpful to increase the sale of the new and old products. So it’s very important to understand the concept of advertising and publicity. In this article we are will discuss about in detail and differences between advertising and publicity.

Advertising vs publicity

Sr. No	Advertising	Publicity
1	Is totally what company shows about the product	Is what people say about the product.
2	Used for the commercial purposes	Just pass the information and reviews of the product.
3	High investment needed	No or very less Investment is needed
4	Done by company itself	Done by the third party
5	Controlled by the company who publish it	Not controlled by the manufacturing company.
6	Completely customer focused	Not customer focused
7	Main objective of the advertising is to increase the sale of the product	No intension to increase sail of the product.
8	Very creative	No such creative
9	Remains for the long time period.	Remains for the sort time period.
10	Is always positive	May be positive or negative

What is Advertising

These days every product needs to promotion to sell. People buys product after knowing about the products details and the specifications. Advertising is a tool which is used to spread the information about the product digitally and by writing. It is a paid method in which high cost is used to run an add. These days’ ads are shown on every platform. These ads are known the advertisement. Advertising vis controlled by the company who manufacturers the product.

Basically advertising is done for the new products. When a company manufactures a new product in that case people should be aware about that product. To aware people about the product company prepare an advertisement. This advertisement contains a short story which shows the benefits of the particular product. This advertisement may be as a video form of or text form like posters banners etc. Some catchy words or line are added as a slogan or heading in the advertisement. After that this ad is run through the TV and other social media platforms. Banners and the poster are placed where targeted audience Will available. In this way advertising is done.

For advertising high budget is required. For good advertisement a good celebrity is needed. Most of the cost increased due to the advertising cost. Advertising is totally controlled by the company. Advertising has always positive effect because it always talks about the benefits of the products. Advertisement runs until company wants to run it with the money. Ads always should be unique creative and the message should be very clear.

What is publicity

Publicity is a free method or tool to promote or providing information of the company and its products. Publicity is always done by the third party. This third party don’t charge anything or very less amount from the companies. News channels and newspapers are the perfect example of the publicity. The simple meaning of publicity is what people say about the product not the company. Publicity generally required very less investment. Mostly publicity is done by the people and the media. Both the channels of the promotion are very familiar with the audience.

Publicity is done for the short term because when a new product launches everyone talks about it and after some time the popularity decrees. The word publicity is the combination of two words public and visibility. Publicity is mainly done for the hot topics and new arrivals in the market. Publicity is not controlled by the manufacturer company. Publicity is mostly aired. Outside of the particular area no one knows about that product or topic.

Publicity may be positive or negative because in this media and people who spared the information. For example, if a person doesn’t like the product he will spread the negative reviews of the product and the company. Many times we see if a news channels give negative reviews of the product in that case everyone ignore that product. In Publicity information about the product is collected by the conferences and interview. Media person go to the company and meet with the person and get the information about the product. Second channel is individual, when a person buys that product after use he talk with his friends and relatives about the product. This is the second example of the publicity.

Main differencee between advertising and publicity.

1. Advertising is totally what company presents about the product. And publicity is what people say about the product.
2. Advertising is used for the commercial purposes. Publicity is just pass the information and reviews of the product.
3. High investment needed for the advertisement. No or very less amount is needed for the publicity.
4. Advertising is done by company itself while publicity is done by the third party.
5. Advertising is controlled by the company who publish it. Publicity is not controlled by the manufacturing company.
6. Publicity is not customer focused. Advertising is completely customer focused.
7. Main objective of the advertising is to increase the sale of the product. While there is no intension to increase sell of the product in Publicity.
8. Advertising is very creative. Publicity is no such creative.
9. Advertising is done to attract customers for the long time. No such things are considered in Publicity.
10. Advertising is always positive. Publicity may be positive or negative.
11. Advertising is done by the social media platforms and website. Publicity is done by the new channels, other media as well as individuals.

conclusions

Advertising and publicity are very different from each other. One shows on the bright side of the product and other one also shown bright or dark faces of the products. Advertising is very costlier while publicity is very cheaper. These days most of us believe on the advertisement but this a bad thing to trust someone blindly. Advertisement is only to increase sell which leads to generate revenue and profit. Marketing and advertising are also some as the advertising and publicity.

This is all about the advertising and publicity. We hope this article will clear your confusion about the advertising and publicity. In case of any doubt please feel free to comment on us. For more interesting topics like this please go through our website.