9 Difference Between Sales and Marketing

Sales and marketing are two important columns of any successful business or product. Both the terms overlap each other but have many differences. Sales is to exchange the products with Money and making the profits. While marketing is the research of the market and the customer. In this marketing team research the needs and demands of the customer and accordingly they manufacture a product and advertise through media and social networks.

Both these columns sales and marketing are very important. There are many differences between them before understanding the difference we have to have knowledge about sales and marketing. In this article we will discuss the proper point to point definition and differences between sales and marketing. So let’s begin the article.

Sales Vs Marketing

Sr. No	Sales	Marketing
1	Sales is an exchange service or product for the money.	Marketing process of market research and customer likes and dislikes.
2	Sales is a product-oriented approach.	Marketing is a customer-oriented approach.
3	Push strategy is followed by the sales.	While marketing follows the pull strategy.
4	Sales targets the companies and shoppers.	Marketing targets the general population.
5	Main motive of the sales is to target the targeted audience and make them customers.	Marketing first research about the needs, likes and dislikes of the customer and fulfill their requirements.
6	Sales main scope is only to sell the product.	The scope of the marketing is to advertise customer service after the selling of the product.
7	Sales is a short-term tenure.	Marketing is a long-term strategy.
8	Sales is the human oriented approach.	Marketing is a social media based approach.
9	Sales needs proper training of the salesmen.	Marketing needs only a good platform to advertise.

Sales

Sales is the exchange of products, services and goods for the money which leads to profit. Sales is a process in which numbers of steps or platforms are used. This process starts from the manufacturer after that product goes to distributor and the distributor to wholesalers and after wholesaler to retailer and lastly retailers to consumers.

In this process every place discount is offered to make more customers. In sales, salesmen goes door to door or shop to shop to sell his products. Salesmen gets their commission from the companies. Every salesman has their targets and goals to sell the products. Theirs goals are set for the month or year after completion the targets they get their rewards.

Manufacture includes the sales expenditure in the rates of the product. This expenditure includes the salesman reward, transportation and storage expenditures. In this way sales works. Sales is a push strategy with a short term tenure. Main motive of the sales is to target the audience to become customers of the product. Only scope of the sales is sell the products. For sales salesmen should have good selling and communication skills.

Marketing

Marketing is a process of deep research of facts, needs and demands of the customer. Marketing team of the company analyzes the market and customer needs. They consider the likes and dislikes of the customer after that they make a product and launch in the market.

Main motive of the marketing is to find the customer needs and satisfy the customer. Marketing makes the product ready to sell before entering the market.

For marketing these days many tools and platforms are used like email marketing, social media marketing, tv channels and advertising platforms.

Example

We drink many types of cold drinks. We noticed cold drinks only with the help of marketing. In TV ads we see many ads for cold drink like mount and dew which is promoted by the superstar hritik roshan and the famous slogan is “dar ke aage Jeet hai” this is a example of marketing these days a new cold drink is on advertised which name is “double charged” that product is became famous before entering in market. In this case customers are ready to buy that cold drink. This is all possible with marketing.

Steps that involves in marketing

1. Market research like customer likes and dislikes.
2. Product manufacturing according to the likes and dislikes of the customers.
3. Product promotion
4. Product advertisement
5. Product selling
6. After sales service
7. Customer satisfaction

Main difference between sales and marketing

1. Sales is an exchange service or product for the money. Marketing process of market research and customer likes and dislikes.
2. Sales is a product oriented approach. Marketing is a customer oriented approach.
3. Push strategy is followed by the sales. While marketing follows the pull strategy.
4. Sales targets the companies and shoppers. Marketing targets the general population.
5. Sales is a short term tenure. While marketing is a long term strategy.
6. Main motive of the sales is to target the targeted audience and make them customers. Marketing first research about the needs, likes and dislikes of the customer and fulfill their requirements.
7. Sales main scope is only to sell the product. The scope of the marketing is to advertise customer service after the selling of the product.
8. Sales needs skills in salesmen like good communication and good selling skills. Marketing needs good analytical skills.
9. Sales is the human oriented approach. While marketing is a social media based approach.
10. Sales needs proper training of the salesmen. While marketing needs only a good platform to advertise.

Conclusion

Sales and marketing are two very important pillars of a successful business or organization. There are many differences between sales and marketing but both of these are interlinked with each other. Sales is a human Oriented approach in which proper training of the salesmen is needed while marketing is a media based approach that only needs a good platform to advertise.

This is all about the difference between sales and marketing. We hope you understand the topic very well. If you have any doubts please feel free to comment on us. For more informative topics like this please visit our website.