6 Difference Between Marketing and Advertising

Marketing and advertising are two techniques which are used by the companies and businesses to increase sale and awareness of their products. Sale of the product is depending upon the customer believe in the company and product. Marketing is the complete research of the market which includes customer needs, promotion of product, supply, delivery and brand value of the company etc. On the other hand, advertising is the branch of marketing in which online promotion of the product is done.

Marketing is very important for the growth of the company. Marketing makes the brand value of the company. When the sales of the products increase the company generates revenue and profit. Marketing and sales also plays an important role for new and old businesses. If anyone starts a new business the owner should very familiar with the marketing and advertising. So it’s very important to understand the concept of the marketing and advertising. If anyone ask the difference between marketing and advertising no one has the correct answer about these terms. In this article we will discuss in detail and difference between marketing and advertising.

 

Marketing vs Advertising

Sr. No	Marketing	Advertising
1	Process in which customer needs and satisfaction is considered after that a product is launched.	It aware the customers about the product
2	Is the research of the market	Is used to create interest of the people.
3	Used to build believe and bounding with the company and the customer.	Used to increase the sale.
4	Long term process	Short term process
5	Is done by roaming in the market	Is done from the office
6	Aim to fulfil needs of the people and their satisfaction	don’t relate to satisfaction.

What is Marketing

Marketing is strategic process of companies in which a continuous research of the market is done. Main objective of the marketing is to build a reputation of the company and the products among the customers. Marketing is identified the needs and requirements of the customers. After finding the need of the customer company make a product. By the research it is possible to make a product which is suitable for the customer. Marketing is a long term process to find the problems of the customer and introduce a service or product which solves the problems. This kind of products which solve the problems of the customer have good sales in the market.

Marketing is not about the making a product. It also includes the promotion, supply of the product. In marketing companies build the believe in their brand and products. This believe leads to the future sales of the brand products. So these days Every company build their reputation among customers. To achieve this companies, depute marketing teams. These teams and groups continuously keeps eyes on the market and its changes.

Marketing also decide the price of the product according to the need and requirements of the customers. Marketing makes a good relation between company and the customer. If marketing is done properly if a customer buys one product of the company and customer satisfied with the product next time customer definitely go for that brand again. Marketing is not end after sale it works for the satisfaction of the customer.

Marketing involves 6Ps

1. Price
2. Promotion
3. Place
4. People
5. Product
6. Process

What is advertising

Advertising is the marketing strategy which is used to inform or aware the customer and people about the product. It is an online way to motivate people to buy the products. We know these days everyone searches and buy products online. So it’s a good opportunity to promote something online or through the internet. When we go on internet we see many ads about marketing and sales. Online promotion of any product is terms as the advertising.

Advertising is done with the help of the images, videos and written form. It is type of promotion in which no person is go to the customers to tell about the customer. In this social media platforms are used like Facebook, Instagram, YouTube etc. On these platforms video and image ads are displayed. And a very famous advertisement is TV ads. TV ads are running since many years. When we watch TV in particular movies or serial a break is taken. In that break different products are shown with product benefits. Many big celebrities work in that ads. This is known as the advertising. We see many ads on the newspaper about different products and services. Many other platforms and methods which are used to the advertising are email marketing etc.

Advertising is used to increase the sale of the products. Mainly advertising is used to aware the customer for the specific date or occasion. For example, on Diwali we see many offers on social media and newspaper.

Main differencee between marketing and advertising.

1. Marketing is a process in which many steps are involved and also there is more than one motive. While advertising is only uses for the promotion
2. Marketing is the process in which customer needs and satisfaction is considered. While in advertising it aware the customers about the product.
3. Marketing is the research of the market while advertising is used to create interest of the people.
4. Marketing vis long term process. While advertising is short terms process.
5. Marketing is done by roaming in the market while advertising is done from the office.
6. Marketing aim to fulfil needs of the people and their satisfaction. While advertising don’t relate to satisfaction.

Conclusion

Marketing and advertising is very important for the growth of the business. One who knows how to the marketing and advertising his chances to be successful is more. Marketing and sales are very important to generate revenue and profit. Higher the sell higher the profit of the business. Advertising is used to spread business worldwide. In many case marketing takes time but advertising is very fast because it’s done through internet.

This is all about marketing and advertising. We hope this article clear your confusion about the marketing and advertising. If you have any questions or doubt about marketing and advertising pleased free to comment on us. If you want to read more about such interesting topics, please go through our website.